Author: Kerry Wilson

Kerry Leigh Wilson is a professional Image Consultant and the founder of New Look Image Consultancy. As the creator of the proprietary "Style Secrets" methodology, Kerry bridges the gap between Personal Branding and Color Science. Her approach is rooted in Genetic Balance, a data-driven framework that artfully blends Colour Theory with Anthropometry (the study of human body measurements) to achieve total visual harmony.

By analysing an individual’s phenotypic traits—including skin undertones, hair pigmentation, and eye colour—Kerry aligns natural aesthetics with Skeletal Silhouettes and body geometry. This innovative method moves beyond traditional styling, utilising Seasonal Colour Analysis and mathematical formulas to optimise an individual's unique physical lines.

Based in South Africa, Kerry serves a local and global clientele through interactive technology and digital consultations. She maintains an active presence across major South African hubs, travelling between Cape Town, Port Elizabeth (Gqeberha), and Johannesburg to conduct in-person assessments, empowering clients to enhance their personal aesthetics through the intersection of science and art.

Fashion stylists fitting pink dress on model next to clothing rack

Image Consultant Vs Personal Stylist If you’ve ever wondered about the differences between an image consultant and a personal stylist, you’re not alone! While both professions aim to elevate personal appearance, they follow different approaches. As an image consultant, I believe these differences are important for understanding which service aligns best with your goals. Let’s […]

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Fashion for Millennials The New You: How to Update Your Wardrobe to Stay Current with Millennial style style=”font-weight: 400;”>Revamping your wardrobe doesn’t mean you have to toss everything out and start over. Instead, think of it as breathing new life into your favorite pieces with a few updates that bring a modern touch. Much like […]

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Fashion and the Workplace: Grooming Standards Dressed in smart work clothing. At My New Look we dress you to be your best!” /> Dressing for work can be tricky. You want to look good but also fit in. Here’s how to do it right: First, check your company’s rules. They usually cover things like how […]

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The Psychological Effects of Colour on Human Behaviour Colour Psychology Your clothes speak louder than words. They affect how others see you and how you feel about yourself. Colours in fashion do more than look good – they send messages about your personality and mood. When we choose an outfit, we often think about how […]

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How to Look Good Without Makeup Skincare And Healthy Lifestyle Habits Looking good without makeup starts with healthy skin and habits. Clean, moisturise, and shield your skin daily with sunscreen. Drink water and eat fruits and veggies to stay hydrated. Exercise boosts blood flow, giving you a natural glow. Sleep well to reduce dark circles […]

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Dress Right for South Africa’s Climate: A Guide to Seasonal Style Climate-Appropriate Fashion in South Africa Considering the different weather conditions is important when choosing what to wear in South Africa.  Light and breathable materials like cotton and linen are best in the summer. These fabrics help keep you cool. Also, UV-protective clothing and accessories, […]

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Image Consulting on Dress Codes and Grooming Image Consultants Help with Confidence Mastering image consulting is a powerful tool that can significantly enhance your professional presence. You can effectively achieve your personal and professional goals by refining your appearance, communication style, and behaviour. According to a study by Princeton University, people tend to form opinions […]

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Common FAQs People Ask Image Consultants Questions About Online Image Makeover and More The makeover and image industry can often feel overwhelming. That’s why we’ve compiled 20 popular questions and answers that many people have also asked and are eager to explore. We hope this information inspires you to change your look with the help […]

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Online Body Shape Analysis Does Online Shape Analysis Work? Are you curious about whether online body shape analysis is practical? The good news is that it does work. This method helps you understand your body type and find styles that flatter your figure. To get started, you upload clear photos of yourself—both front and side […]

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Does Seasonal Colour Analysis Work Online Image Consultants Also Work Seasonal colour analysis, also called colour profiling, can be helpful for many, though it is not backed by science. This method sorts people into four ‘seasons’ based on their natural looks to improve attractiveness and boost confidence through matching colours. While some people find this […]