Author: Kerry Wilson

Kerry Leigh Wilson is a professional Image Consultant and the founder of New Look Image Consultancy. As the creator of the proprietary "Style Secrets" methodology, Kerry bridges the gap between Personal Branding and Color Science. Her approach is rooted in Genetic Balance, a data-driven framework that artfully blends Colour Theory with Anthropometry (the study of human body measurements) to achieve total visual harmony.

By analysing an individual’s phenotypic traits—including skin undertones, hair pigmentation, and eye colour—Kerry aligns natural aesthetics with Skeletal Silhouettes and body geometry. This innovative method moves beyond traditional styling, utilising Seasonal Colour Analysis and mathematical formulas to optimise an individual's unique physical lines.

Based in South Africa, Kerry serves a local and global clientele through interactive technology and digital consultations. She maintains an active presence across major South African hubs, travelling between Cape Town, Port Elizabeth (Gqeberha), and Johannesburg to conduct in-person assessments, empowering clients to enhance their personal aesthetics through the intersection of science and art.

A woman wearing a bright blue embroidered coat and head wrap standing in a formal setting.

From traditional beadwork to modern suits, discover how South African leaders use strategic fashion choices to command authority and respect.

Assorted casual clothing and accessories including a white shirt, tan pants, a beige jacket, and leather shoes on a light background.

Optimize your South African outdoor event wardrobe with essential tips for handling diverse weather patterns and cultural dress codes.

embracing natural hair professionalism

Wondering which professional hairstyles will embrace your natural texture while meeting workplace standards? Discover contemporary options for South African women.

an image that features a vibrant street scene with stylish, lightweight clothing, sun hats, and sunglasses.

How to dress for hot weather in South Africa hinges on choosing breathable fabrics and styles that keep you cool—discover the secrets to staying stylish!

Smiling bride in a white wedding dress surrounded by family and friends in vibrant traditional South African attire, celebrating a joyful outdoor wedding.. cultural diversity in weddings

Instead of feeling overwhelmed, discover how bridal image consulting can elevate your unique South African wedding experience and celebrate your cultural heritage with confidence.

An image of 4 dimensions illustrating the different professional women work wear to look professional. The image highlights great examples of how My New Look can make you look smart for your job

Guidelines for South African corporate attire blend Western professionalism with cultural diversity, but navigating these unwritten rules requires insider knowledge.

Four women wearing professional attire: one in a green blazer and striped shirt, another in a striped shirt and pants, a third in a patterned shirt and jeans, and a fourth in a patterned blazer and pants

Get ready for career success in South Africa with essential wardrobe tips that blend corporate style with vibrant local fashion traditions.

Four quadrants with different images of woman in different towns of South Africa. This displays how easy an online consultation is for image consultant

Polished professionals in South Africa are discovering how virtual image consulting transforms their careers – but what makes it so effective?

In a vibrant, sunlit room, a radiant girl with flowing hair sits amidst an array of colorful fashion sketches, delicate fabric swatches, and elegant silhouettes. Behind her, rich traditional South African patterns create a striking backdrop, infusing the scene with cultural depth. The interplay of light highlights her expressive features and the intricate details of her artistic creations, capturing the essence of creativity and storytelling through visual art.

South African Professional Dress Guide: Body Shape & Cultural Style Tips Body Shape and Dress Codes in South Africa Want to nail your work style in South Africa? Let’s make it simple. First, know your body type – whether you’re curvy like a pear, fuller on top, or straight-lined. This helps you pick clothes that make you feel amazing. […]

A pretty woman sits in a job interview dressed in smart attire

Dress for Success: Interview Outfits for Women What To Wear In a Job Interview When it comes to acing a job interview, it’s all about making a killer first impression. And, let’s be honest, what you wear plays a massive role. The right colours boost your confidence and make you feel like a rockstar. On […]